환자의 만족도는 병원 및 의료시스템의 경쟁우위 요소로 꾸준히 관리되어야 하는 중요한 지표이다. 본 보고서에서는 타 산업분야의 높은 고객 만족도가 강한 브랜드 충성도, 수익과 연결되는 결과를 근거로, 헬스케어 분야에 적용할 수 있는 몇 가지 방안에 대해 다루고 있다.
Most health systems currently use a survey developed by the Centers for Medicare and Medicaid Services (CMS)—the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS)—to gauge how inpatients perceive their hospital stay as their basis for understanding patient satisfaction. While HCAHPS does provide important insights into the patient experience, it does not assess all of the important aspects of that experience. Furthermore, it was not designed to provide the level of detail needed for hospitals to link patient satisfaction with business performance.
Health systems that want to use patient satisfaction as a way to improve business performance need additional feedback and data to identify the factors that matter most to the patients they serve. Armed with the combined information, the health systems can then determine which investments in improving the patient experience can best help them meet their business objectives.
In this article, we describe a comprehensive approach health systems can use to better understand the patient experience and thereby improve patient satisfaction. This approach is based on the experience of companies in other industries that were able to markedly improve customer satisfaction levels.
2. Applying these lessons in health systems
– Link patient satisfaction to business outcomes
– Identify the strongest influences on patient satisfaction
– Uncover operational insights